Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Cozi’s getting some big press these days.
Cozi is an oh-so-simple, but oh-so-happy-making family calendar done Web 2.0 style. It offers a family journal, lists, and reminder service and is a general keeper-and-organizer-of-family-details. Its user interface is a thing of pure beauty – and its ability to sync automatically with your calendar at work is simply brilliant. But, being able to call or text message to get my shopping list sent to my mobile phone – that’s music to our modern media ears!
Newspaper publisher, Gannett is feeling warm and cozi too. After launching a strategic partnership with Cozi in April to offer locally co-branded Cozies on three of its newspaper sites, Gannett has just announced a full-on investment as a minority stakeholder in Cozi.
Speculation is that Gannett will go modern by integrating Cozi into their newspapers’ Calendar listings. Since they also have a seat on the Cozi board in the deal, we’ll be seeing the Gannett Cozi modernness being promoted across Gannett’s print and online newspaper sites. Well, like this:
 Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
 Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
 The SIMpill bottle uses SMS (short text message) to remind you to take your meds. The patented bottle contains a unique identification number and an electronic chip that sends an SMS to a secure central server when the cap is removed. If the SMS doesn’t arrive within a specified time interval, the server sends a message to the patient’s cell phone. The prescribed pill regime is programmed into the bottle by the pharmacist who fills the prescription. The bottle is aimed at patients who are on long-term medications and for whom missing even a single dose could be life-threatening. The technology was developed by a doctor in Johannesburg, South Africa and the company marketing
it refers to it as “real time compliance management.”
See more at http://www.on-cue.co.za/.
What services can you provide using mobile technology? Look sideways –and beyond the handset to ways of integrating mobile technology.
 The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible
mobile phone so you can MMS/SMS handwritten notes to other mobile
phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.
 Dutch SMSeenHuis (“text a house”) lets you, well, text a house. The company makes “for sale” or “for rent” signs smart by enriching them with a unique text code. As you pass by your dream home, dial the code on your mobile phone and information about the property is instantly sent to your phone, such as price, square footage, number of rooms.
The mobile phone is the quintessential liquid media device – information when we want it, where we want it.
What information can you deliver
at that right “frame of mind” moment?
 Well, here’s one idea. The UK’s largest media companies,namely Virgin Radio, Channel 4 and Capital FM, are now offering SMS response to their standard radio or television ads. Listeners and viewers are encouraged to SMS a shortcode in response to ads to receive free product,special pricing or an exclusive offering. The bigger news is
that this is a formalized sign that mainstream media is embracing
mobile’s ability to turn static into interactive. Now, watch WAP content explode as advertisers accept SMS as a response mechanism and use WAP sites to offer compelling content in exchange for starting or expanding that all important relationship with a customer.Levi’s is among the first
to launch a WAP site as an integral part of their latest 501 jeans campaign.
 Nokia’s “visual radio”
service adds an additional dimension to radio and promotions. Stations can send pictures, polls, lyrics or other content directly to listeners cell phones.
Listeners can send feedback on what they are listening to and to compete in contests. Stations can sell ringtones of songs, concert tickets, CDs, DVDs, - well, just imagine what. KISS FM in Finland is the first station to debut the service in March, with Virgin Radio, UK, coming
on in the Spring. Nokia stated
in a Finanical Times report that this could possibly disrupt advertising models in that stations might soon be paid based on
the number of songs they sell rather than on estimated listeners. Worth watching.
Mobile phones are the ultimate frame of mind modern media appliance. Innovate your marketing by looking closely at useful content, instant convenience
or even social opportunities you can offer your customers who carry this device everywhere.
 "Convergence"
recently got a kick in the pants when Samsung introduced the first mobile phone
with a hard drive. It's not much (1.5 GB), but in addition to serving as a portable
storage drive via a USB connection, the high-speed phone can handle 300 MP3 downloads,
1,000 photos or record 42 hours or video. There's also a "video out"
option to view video on a television, and listen in 3D sound. Need more sound
options for your music? You can broadcast your MP3s to any nearby FM radio and
enjoy full stereo.
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Cozi’s getting some big press these days.
Cozi is an oh-so-simple, but oh-so-happy-making family calendar done Web 2.0 style. It offers a family journal, lists, and reminder service and is a general keeper-and-organizer-of-family-details. Its user interface is a thing of pure beauty – and its ability to sync automatically with your calendar at work is simply brilliant. But, being able to call or text message to get my shopping list sent to my mobile phone – that’s music to our modern media ears!
Newspaper publisher, Gannett is feeling warm and cozi too. After launching a strategic partnership with Cozi in April to offer locally co-branded Cozies on three of its newspaper sites, Gannett has just announced a full-on investment as a minority stakeholder in Cozi.
Speculation is that Gannett will go modern by integrating Cozi into their newspapers’ Calendar listings. Since they also have a seat on the Cozi board in the deal, we’ll be seeing the Gannett Cozi modernness being promoted across Gannett’s print and online newspaper sites. Well, like this:
Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
The SIMpill bottle uses SMS (short text message) to remind you to take your meds. The patented bottle contains a unique identification number and an electronic chip that sends an SMS to a secure central server when the cap is removed. If the SMS doesn’t arrive within a specified time interval, the server sends a message to the patient’s cell phone. The prescribed pill regime is programmed into the bottle by the pharmacist who fills the prescription. The bottle is aimed at patients who are on long-term medications and for whom missing even a single dose could be life-threatening. The technology was developed by a doctor in Johannesburg, South Africa and the company marketing
it refers to it as “real time compliance management.”
See more at http://www.on-cue.co.za/.
What services can you provide using mobile technology? Look sideways –and beyond the handset to ways of integrating mobile technology.
The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible
mobile phone so you can MMS/SMS handwritten notes to other mobile
phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.
Dutch SMSeenHuis (“text a house”) lets you, well, text a house. The company makes “for sale” or “for rent” signs smart by enriching them with a unique text code. As you pass by your dream home, dial the code on your mobile phone and information about the property is instantly sent to your phone, such as price, square footage, number of rooms.
The mobile phone is the quintessential liquid media device – information when we want it, where we want it.
What information can you deliver
at that right “frame of mind” moment?
Well, here’s one idea. The UK’s largest media companies,namely Virgin Radio, Channel 4 and Capital FM, are now offering SMS response to their standard radio or television ads. Listeners and viewers are encouraged to SMS a shortcode in response to ads to receive free product,special pricing or an exclusive offering. The bigger news is
that this is a formalized sign that mainstream media is embracing
mobile’s ability to turn static into interactive. Now, watch WAP content explode as advertisers accept SMS as a response mechanism and use WAP sites to offer compelling content in exchange for starting or expanding that all important relationship with a customer.Levi’s is among the first
to launch a WAP site as an integral part of their latest 501 jeans campaign.
Nokia’s “visual radio”
service adds an additional dimension to radio and promotions. Stations can send pictures, polls, lyrics or other content directly to listeners cell phones.
Listeners can send feedback on what they are listening to and to compete in contests. Stations can sell ringtones of songs, concert tickets, CDs, DVDs, - well, just imagine what. KISS FM in Finland is the first station to debut the service in March, with Virgin Radio, UK, coming
on in the Spring. Nokia stated
in a Finanical Times report that this could possibly disrupt advertising models in that stations might soon be paid based on
the number of songs they sell rather than on estimated listeners. Worth watching.
Mobile phones are the ultimate frame of mind modern media appliance. Innovate your marketing by looking closely at useful content, instant convenience
or even social opportunities you can offer your customers who carry this device everywhere.
"Convergence"
recently got a kick in the pants when Samsung introduced the first mobile phone
with a hard drive. It's not much (1.5 GB), but in addition to serving as a portable
storage drive via a USB connection, the high-speed phone can handle 300 MP3 downloads,
1,000 photos or record 42 hours or video. There's also a "video out"
option to view video on a television, and listen in 3D sound. Need more sound
options for your music? You can broadcast your MP3s to any nearby FM radio and
enjoy full stereo.
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Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
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