SMS Radio

Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media.  And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.

PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.

Actually, I like it. It’s total modern media.  It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand.  But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.

Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go.  Of course there are the necessary polls, contest entry and feedback.  But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.

A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file.  Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!

PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities.  PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio. 

Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.

Good call!

SIMpill: SMS Alerts to Take Your Meds

The SIMpill bottle uses SMS (short text message) to remind you to take your meds. The patented bottle contains a unique identification number and an electronic chip that sends an SMS to a secure central server when the cap is removed. If the SMS doesn’t arrive within a specified time interval, the server sends a message to the patient’s cell phone. The prescribed pill regime is programmed into the bottle by the pharmacist who fills the prescription. The bottle is aimed at patients who are on long-term medications and for whom missing even a single dose could be life-threatening. The technology was developed by a doctor in Johannesburg, South Africa and the company marketing it refers to it as “real time compliance management.” 
See more at http://www.on-cue.co.za/.                                              

                                                                                                               

What services can you provide using mobile technology? Look sideways –and beyond the handset to ways of integrating mobile technology.

Bluetooth Pen for Mobile Phone

The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible mobile phone so you can MMS/SMS handwritten notes to other mobile phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.

SMS Radio

Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media.  And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.

PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.

Actually, I like it. It’s total modern media.  It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand.  But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.

Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go.  Of course there are the necessary polls, contest entry and feedback.  But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.

A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file.  Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!

PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities.  PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio. 

Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.

Good call!

SIMpill: SMS Alerts to Take Your Meds

The SIMpill bottle uses SMS (short text message) to remind you to take your meds. The patented bottle contains a unique identification number and an electronic chip that sends an SMS to a secure central server when the cap is removed. If the SMS doesn’t arrive within a specified time interval, the server sends a message to the patient’s cell phone. The prescribed pill regime is programmed into the bottle by the pharmacist who fills the prescription. The bottle is aimed at patients who are on long-term medications and for whom missing even a single dose could be life-threatening. The technology was developed by a doctor in Johannesburg, South Africa and the company marketing it refers to it as “real time compliance management.” 
See more at http://www.on-cue.co.za/.                                              

                                                                                                               

What services can you provide using mobile technology? Look sideways –and beyond the handset to ways of integrating mobile technology.

Bluetooth Pen for Mobile Phone

The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible mobile phone so you can MMS/SMS handwritten notes to other mobile phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.