W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
Two hundred forty year old Encyclopedia Brittanica is taking a big step by dipping their toe in the participative Web, otherwise known as “Web 2.0.” Starting this month they are inviting us to join in on a “collaboration” initiative among EB experts.
Now, before you go to thinking they have gone all wild and “Wikipedia” on us, not quite so. But it is a big step toward transparency about just who is behind the Britannica. EB is inviting their existing scholars and experts to participate in a new “community of scholars,” who will each have a profile where they can showcase all their work, including work outside of the Brittanica. EB will allow us regular folks to suggest changes to the experts’ work.
As a tip of the hat to readers (and a grand experiment in our eyes) they will allow readers to publish work in the commoners area, including articles, essays and multimedia presentations.
EB believes expert information is “collaborative, but not democratic” and that this approach will give everyone the best of both worlds: a more inclusive process while maintaining scholarly appeal.
Considering their age, we think the initiative is brilliant enough to award them a resoundingly modern rank of M+!
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
 But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
Two hundred forty year old Encyclopedia Brittanica is taking a big step by dipping their toe in the participative Web, otherwise known as “Web 2.0.” Starting this month they are inviting us to join in on a “collaboration” initiative among EB experts.
Now, before you go to thinking they have gone all wild and “Wikipedia” on us, not quite so. But it is a big step toward transparency about just who is behind the Britannica. EB is inviting their existing scholars and experts to participate in a new “community of scholars,” who will each have a profile where they can showcase all their work, including work outside of the Brittanica. EB will allow us regular folks to suggest changes to the experts’ work.
As a tip of the hat to readers (and a grand experiment in our eyes) they will allow readers to publish work in the commoners area, including articles, essays and multimedia presentations.
EB believes expert information is “collaborative, but not democratic” and that this approach will give everyone the best of both worlds: a more inclusive process while maintaining scholarly appeal.
Considering their age, we think the initiative is brilliant enough to award them a resoundingly modern rank of M+!
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
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W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
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