Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end:
"Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
June is "Readers Going Mainstream" month over at This Old House. The name may indicate a bygone era comfort space, but the mag is going thoroughly modern and outside the comfort zone by temporarily renaming its June edition to "This Your House" signaling an issue entirely of content from its readers.
From One Room Wonders to Salvage, the issue is 100% about, by and from readers - they even voted on the magazine cover image.
Now, reader content in print magazines isn't 100% new - 8020 Publishing has brought us "you" magazines JPG and Everwhere on photography and travel, respectively, for a couple of years. 8020 believes magazines are great inspiration and the web has great content. A hybrid to warm our modern media hearts.
This Your House may be an experiment, but we suspect that for a TV-show-gone-print, reader content is will prove to be a high-value modern remodel.
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
 But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end: "Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
June is "Readers Going Mainstream" month over at This Old House. The name may indicate a bygone era comfort space, but the mag is going thoroughly modern and outside the comfort zone by temporarily renaming its June edition to "This Your House" signaling an issue entirely of content from its readers.
From One Room Wonders to Salvage, the issue is 100% about, by and from readers - they even voted on the magazine cover image.
Now, reader content in print magazines isn't 100% new - 8020 Publishing has brought us "you" magazines JPG and Everwhere on photography and travel, respectively, for a couple of years. 8020 believes magazines are great inspiration and the web has great content. A hybrid to warm our modern media hearts.
This Your House may be an experiment, but we suspect that for a TV-show-gone-print, reader content is will prove to be a high-value modern remodel.
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
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Wine tasting together on Twitter – that’s Twitter Taste Live!
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end:
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