W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
Sign me up!!
Advertising really gets a bad rap in today’s “social” mediasphere. Fact is, we consumers need it, and we want it – especially those ads from our very own in-town local merchants who generally offer us unique products or better yet, a shopping experience that is person-person social while keeping us close to home and eco-friendly.
Problem is those ads are generally dead trees in our mailbox or on our doorstep – and we wind up sending it back into the recycling loop, which inevitably increases our carbon footprint anyway which doesn’t help the planet….
Pubeco has a model I’m totally up for. Members of the Pubeco service can get all their full-color, personality-included local ads and promotional flyers online – plus they can manage personalized RSS feeds for their local businesses, selecting and searching by categories of interest.
Social networking features allow customers to add merchants as favorites or trusted connections, which serve to build the merchants’ business relationships as well as their “socially networked” reputation within the community. Pubeco has a Facebook page as well.
Pubeco users put a sticker on their mailbox that refuses advertising: “ No advertising, I look on the Internet. I protect my planet.”
But there’s more! Members earn points for visiting the site and the points are converted into grants to eco-friendly causes.
Pubeco is a project launched last February throughout France by Sustainable Development Multimedia. Their mission: “More promotions, less pollution.” We say: Modern media well executed and very “socially” responsible.
Now, anyone know of such a service in the U.S.?
Two hundred forty year old Encyclopedia Brittanica is taking a big step by dipping their toe in the participative Web, otherwise known as “Web 2.0.” Starting this month they are inviting us to join in on a “collaboration” initiative among EB experts.
Now, before you go to thinking they have gone all wild and “Wikipedia” on us, not quite so. But it is a big step toward transparency about just who is behind the Britannica. EB is inviting their existing scholars and experts to participate in a new “community of scholars,” who will each have a profile where they can showcase all their work, including work outside of the Brittanica. EB will allow us regular folks to suggest changes to the experts’ work.
As a tip of the hat to readers (and a grand experiment in our eyes) they will allow readers to publish work in the commoners area, including articles, essays and multimedia presentations.
EB believes expert information is “collaborative, but not democratic” and that this approach will give everyone the best of both worlds: a more inclusive process while maintaining scholarly appeal.
Considering their age, we think the initiative is brilliant enough to award them a resoundingly modern rank of M+!
June is "Readers Going Mainstream" month over at This Old House. The name may indicate a bygone era comfort space, but the mag is going thoroughly modern and outside the comfort zone by temporarily renaming its June edition to "This Your House" signaling an issue entirely of content from its readers.
From One Room Wonders to Salvage, the issue is 100% about, by and from readers - they even voted on the magazine cover image.
Now, reader content in print magazines isn't 100% new - 8020 Publishing has brought us "you" magazines JPG and Everwhere on photography and travel, respectively, for a couple of years. 8020 believes magazines are great inspiration and the web has great content. A hybrid to warm our modern media hearts.
This Your House may be an experiment, but we suspect that for a TV-show-gone-print, reader content is will prove to be a high-value modern remodel.
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
 But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
 Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
 If you don’t believe SMS is a trend worth watching, check this out. A magazine entirely devoted to SMS. Australian publisher Pacific Magazines has launched
Text Central aimed at 10 to 17 year-olds – oh, and
mobile media advertisers.
 One
of our mantras is "all media is multimedia." Here's an example of what
we mean. Zinio gives you a digital subscription to all your favorite magazines.
With the Zinio reader you can browse the magazine pages exactly as they are in
the print version. Except they also include animations, audio interviews, music,
movie clips and TV commercials. And, the Zinio reader downloads your magazines
automatically for you, just as they hit newsstands, so you can "read"
(or experience) them offline. They are keyword searchable and you can forward
an entire digital issue to a friend.
How might this impact your advertising,
editorial or publication?
www.zinio.com
W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
Sign me up!!
Advertising really gets a bad rap in today’s “social” mediasphere. Fact is, we consumers need it, and we want it – especially those ads from our very own in-town local merchants who generally offer us unique products or better yet, a shopping experience that is person-person social while keeping us close to home and eco-friendly.
Problem is those ads are generally dead trees in our mailbox or on our doorstep – and we wind up sending it back into the recycling loop, which inevitably increases our carbon footprint anyway which doesn’t help the planet….
Pubeco has a model I’m totally up for. Members of the Pubeco service can get all their full-color, personality-included local ads and promotional flyers online – plus they can manage personalized RSS feeds for their local businesses, selecting and searching by categories of interest.
Social networking features allow customers to add merchants as favorites or trusted connections, which serve to build the merchants’ business relationships as well as their “socially networked” reputation within the community. Pubeco has a Facebook page as well.
Pubeco users put a sticker on their mailbox that refuses advertising: “ No advertising, I look on the Internet. I protect my planet.”
But there’s more! Members earn points for visiting the site and the points are converted into grants to eco-friendly causes.
Pubeco is a project launched last February throughout France by Sustainable Development Multimedia. Their mission: “More promotions, less pollution.” We say: Modern media well executed and very “socially” responsible.
Now, anyone know of such a service in the U.S.?
Two hundred forty year old Encyclopedia Brittanica is taking a big step by dipping their toe in the participative Web, otherwise known as “Web 2.0.” Starting this month they are inviting us to join in on a “collaboration” initiative among EB experts.
Now, before you go to thinking they have gone all wild and “Wikipedia” on us, not quite so. But it is a big step toward transparency about just who is behind the Britannica. EB is inviting their existing scholars and experts to participate in a new “community of scholars,” who will each have a profile where they can showcase all their work, including work outside of the Brittanica. EB will allow us regular folks to suggest changes to the experts’ work.
As a tip of the hat to readers (and a grand experiment in our eyes) they will allow readers to publish work in the commoners area, including articles, essays and multimedia presentations.
EB believes expert information is “collaborative, but not democratic” and that this approach will give everyone the best of both worlds: a more inclusive process while maintaining scholarly appeal.
Considering their age, we think the initiative is brilliant enough to award them a resoundingly modern rank of M+!
June is "Readers Going Mainstream" month over at This Old House. The name may indicate a bygone era comfort space, but the mag is going thoroughly modern and outside the comfort zone by temporarily renaming its June edition to "This Your House" signaling an issue entirely of content from its readers.
From One Room Wonders to Salvage, the issue is 100% about, by and from readers - they even voted on the magazine cover image.
Now, reader content in print magazines isn't 100% new - 8020 Publishing has brought us "you" magazines JPG and Everwhere on photography and travel, respectively, for a couple of years. 8020 believes magazines are great inspiration and the web has great content. A hybrid to warm our modern media hearts.
This Your House may be an experiment, but we suspect that for a TV-show-gone-print, reader content is will prove to be a high-value modern remodel.
BusinessWeek Online is reporting the imminent launch of Project Caravan which “calls for books to be delivered simultaneously in five formats -- hardcover, digital, audio, print-on-demand, and by chapter.” Six non-profit publishers are participating, however no doubt it is being eyed rather nervously by publishing giants everywhere.
But some of them are way ahead. New York publishers Farrar, Straus and Giroux, for one. Check out Pulse (the book). It is Ultra-Modern Media.
You can read the entire book at the website - serialized entries are posted at 6:00 a.m. and 3 p.m. (noon on weekends) from April 10 through November 6, 2006. Or, subscribe and get chapter “chunks” by email or RSS – and what’s modern cool is you can start your subscription from the beginning, even if you “come in late.” But wait! there’s more…
There's tag clouds, links to the most popular posts and tags; annotated lists of people, blogs, forums, publications, etc. for “structuring the wider conversation” going on around the globe about the topic. Comments for participation are enabled, of course, but readers can also add to the book’s resource and network areas.
This isn't a community site - there are no discusstion groups or forums at the site. This is a bonifide modern book.
Oh yeah, and you can view the table of contents and index and buy the print book there too.
Modern Media kudos to Pulse author Robert Frenay and FSG for their “networked book.”
Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
If you don’t believe SMS is a trend worth watching, check this out. A magazine entirely devoted to SMS. Australian publisher Pacific Magazines has launched
Text Central aimed at 10 to 17 year-olds – oh, and
mobile media advertisers.
One
of our mantras is "all media is multimedia." Here's an example of what
we mean. Zinio gives you a digital subscription to all your favorite magazines.
With the Zinio reader you can browse the magazine pages exactly as they are in
the print version. Except they also include animations, audio interviews, music,
movie clips and TV commercials. And, the Zinio reader downloads your magazines
automatically for you, just as they hit newsstands, so you can "read"
(or experience) them offline. They are keyword searchable and you can forward
an entire digital issue to a friend.
How might this impact your advertising,
editorial or publication?
www.zinio.com
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W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
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