Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end:
"Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
Sign me up!!
Advertising really gets a bad rap in today’s “social” mediasphere. Fact is, we consumers need it, and we want it – especially those ads from our very own in-town local merchants who generally offer us unique products or better yet, a shopping experience that is person-person social while keeping us close to home and eco-friendly.
Problem is those ads are generally dead trees in our mailbox or on our doorstep – and we wind up sending it back into the recycling loop, which inevitably increases our carbon footprint anyway which doesn’t help the planet….
Pubeco has a model I’m totally up for. Members of the Pubeco service can get all their full-color, personality-included local ads and promotional flyers online – plus they can manage personalized RSS feeds for their local businesses, selecting and searching by categories of interest.
Social networking features allow customers to add merchants as favorites or trusted connections, which serve to build the merchants’ business relationships as well as their “socially networked” reputation within the community. Pubeco has a Facebook page as well.
Pubeco users put a sticker on their mailbox that refuses advertising: “ No advertising, I look on the Internet. I protect my planet.”
But there’s more! Members earn points for visiting the site and the points are converted into grants to eco-friendly causes.
Pubeco is a project launched last February throughout France by Sustainable Development Multimedia. Their mission: “More promotions, less pollution.” We say: Modern media well executed and very “socially” responsible.
Now, anyone know of such a service in the U.S.?
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media. And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.
PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.
Actually, I like it. It’s total modern media. It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand. But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.
 Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go. Of course there are the necessary polls, contest entry and feedback. But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.
A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file. Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!
PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities. PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio.
Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.
Good call!
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
 The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
 Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
 And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
Another nod to “my media,” General Motors puts an “iPod” jack into the consoles of their 2006 vehicles. Drivers can control the iPod through steering wheel controls and the track information is displayed on the vehicle’s sound system. BMW and Lexus have adapters in the glove compartment, but GM was the first to announce integration into the console. Considering the wildly popular iPod mini debuted in January 2004, this is a modern media miracle of swift adoption and integration.
Coming soon, mobile Wi-Fi so we can also download on the go!
From Me-Everything to the We Generation. The creation and sharing of multimedia is a hallmark of the “We Generation.” Here are just two new services, among the many cropping up, that let us be “we.” These are the modern media equivalents of the post office and Community Square on a global scale. They are simple and brilliant examples of connecting customers with each other.
Ourmedia.org offers free storage and bandwidth for video, audio, photos or text. Their mission: provide a place alongside big media to “gather, inform, entertain and astound each other.”
Dropload is an online place to drop off files and have them picked up at a later time by someone else (or yourself). Upload any type of file, up to 100MB each. Just specify the recipients and they receive an email with instructions for downloading. After 7 days, the files are deleted. As handy as UPS.
Social networks and services built around our digital self-expression - modern media on the rise. Modern marketing opportunity. Are you creating, contributing, enabling or participating in social networks?
 Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
This post first appeared on our site in April of 2005 and has been moved here within our current site
 The first podcast debuted mid-2004
and we already have the first industry show and conference. Podcast and Portable Media Expo will be held in November, 2005, in Ontario, California, USA.
Major broadcast media outlets
jumped on podcasting faster
than any new channel to date – even faster than blogs. CNN, BBC, National Public Radio,
and a host of talk radio shows are available as podcasts. The craze began as a broadcast channel for amateurs, but it is really all about “convenience listening” and niche programming.
If you are not familiar with podcasting (where have you been), it is an MP3 recording coupled with
RSS (really simple syndication). MP3 is the standard file format for digital audio/music players and RSS is method of subscribing
to content so that it is downloaded automatically (at your defined schedule) when it becomes available. Podcasting is anywhere, on-demand listening. The MP3/iPod is the convenience-listening appliance.
Public relations people, are you listening?
 Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end: "Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
Sign me up!!
Advertising really gets a bad rap in today’s “social” mediasphere. Fact is, we consumers need it, and we want it – especially those ads from our very own in-town local merchants who generally offer us unique products or better yet, a shopping experience that is person-person social while keeping us close to home and eco-friendly.
Problem is those ads are generally dead trees in our mailbox or on our doorstep – and we wind up sending it back into the recycling loop, which inevitably increases our carbon footprint anyway which doesn’t help the planet….
Pubeco has a model I’m totally up for. Members of the Pubeco service can get all their full-color, personality-included local ads and promotional flyers online – plus they can manage personalized RSS feeds for their local businesses, selecting and searching by categories of interest.
Social networking features allow customers to add merchants as favorites or trusted connections, which serve to build the merchants’ business relationships as well as their “socially networked” reputation within the community. Pubeco has a Facebook page as well.
Pubeco users put a sticker on their mailbox that refuses advertising: “ No advertising, I look on the Internet. I protect my planet.”
But there’s more! Members earn points for visiting the site and the points are converted into grants to eco-friendly causes.
Pubeco is a project launched last February throughout France by Sustainable Development Multimedia. Their mission: “More promotions, less pollution.” We say: Modern media well executed and very “socially” responsible.
Now, anyone know of such a service in the U.S.?
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media. And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.
PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.
Actually, I like it. It’s total modern media. It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand. But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.
Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go. Of course there are the necessary polls, contest entry and feedback. But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.
A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file. Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!
PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities. PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio.
Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.
Good call!
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
Another nod to “my media,” General Motors puts an “iPod” jack into the consoles of their 2006 vehicles. Drivers can control the iPod through steering wheel controls and the track information is displayed on the vehicle’s sound system. BMW and Lexus have adapters in the glove compartment, but GM was the first to announce integration into the console. Considering the wildly popular iPod mini debuted in January 2004, this is a modern media miracle of swift adoption and integration.
Coming soon, mobile Wi-Fi so we can also download on the go!
From Me-Everything to the We Generation. The creation and sharing of multimedia is a hallmark of the “We Generation.” Here are just two new services, among the many cropping up, that let us be “we.” These are the modern media equivalents of the post office and Community Square on a global scale. They are simple and brilliant examples of connecting customers with each other.
Ourmedia.org offers free storage and bandwidth for video, audio, photos or text. Their mission: provide a place alongside big media to “gather, inform, entertain and astound each other.”
Dropload is an online place to drop off files and have them picked up at a later time by someone else (or yourself). Upload any type of file, up to 100MB each. Just specify the recipients and they receive an email with instructions for downloading. After 7 days, the files are deleted. As handy as UPS.
Social networks and services built around our digital self-expression - modern media on the rise. Modern marketing opportunity. Are you creating, contributing, enabling or participating in social networks?
Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
This post first appeared on our site in April of 2005 and has been moved here within our current site
The first podcast debuted mid-2004
and we already have the first industry show and conference. Podcast and Portable Media Expo will be held in November, 2005, in Ontario, California, USA.
Major broadcast media outlets
jumped on podcasting faster
than any new channel to date – even faster than blogs. CNN, BBC, National Public Radio,
and a host of talk radio shows are available as podcasts. The craze began as a broadcast channel for amateurs, but it is really all about “convenience listening” and niche programming.
If you are not familiar with podcasting (where have you been), it is an MP3 recording coupled with
RSS (really simple syndication). MP3 is the standard file format for digital audio/music players and RSS is method of subscribing
to content so that it is downloaded automatically (at your defined schedule) when it becomes available. Podcasting is anywhere, on-demand listening. The MP3/iPod is the convenience-listening appliance.
Public relations people, are you listening?
Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
-->
|
|
Wine tasting together on Twitter – that’s Twitter Taste Live!
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end:
Recent Comments