Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
 Speaking of social networks, “tribalware” is a new software category. And in the multimedia tribalware category is phling! Never be out of IM reach with phling! Send your camera photos, text – oh, and voice – to your instant message buddies while you are on the move via your mobile phone.
phling! also connects you to your PC at home so you can display or playback your files, also via your mobile phone.
This is Liquid Media, Online Oxygen*, and social networking all wrapped up into one modern media service. Communication power lies in the customer. Don’t underestimate this shift from mass channels to tribalware. This is where “frame of mind” marketing lives.
*Online Oxygen is a trademark of Trendwatching.com
 Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
 Blogging is big in the news
and is the buzz in journalism, marketing and PR. For very good reasons. It is
more powerful, and not as new as you might think. It isn't just simple text entries.
Self-publishing is as multimedia and as mobile as media can be.
Photo blog
and video blog via your mobile phone. For an example, see Foneblog. http://foneblog.ie.
Are
you encouraging your customers to create?
 Orb
Networks says they take the "home" out of home networks. That's because
their software gives you access to your all your music, photos, TV, or any other
content you have at home from anywhere. With any Internet connected device, such
as mobile phone, PDA, notebook computer you now have a "personal media portal."
You'll never have to leave home without it.
 The
future is here….re-defining "media". A virtual keyboard powered
only by light and motion. Yes, it's real. How modern
is that?
Re-imagine!
 Never
fear - you can always find a cybercafe wherever you are. Cybercafes.com has 4208
(and growing) Internet cafes in 140 countries in their database. It helps the
800 million of us who are beginning to see online access as an absolute necessity.
http://www.cybercafes.com
Some hospitals in China are providing patients with another kind of oxygen - the
online kind. Patients can hook up their IVs while they connect to the web, proving
that for some, being online is the best medicine.
 Speaking of Online
Oxygen….Marriott's Courtyard aggressively promotes their free high-speed
Internet access and not just for business uses. Ads encourage recreational uses
including music downloads at broadband speeds, and sympathizes with "those
who just can't relax unless they're wired."
The W Hotels offers a "Wired
Package" which includes iTunes® music downloads and a Wired Magazine
subscription. They also recently hosted an "iTunes Days" event.
Wired
or unwired - gotta have it!
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Speaking of social networks, “tribalware” is a new software category. And in the multimedia tribalware category is phling! Never be out of IM reach with phling! Send your camera photos, text – oh, and voice – to your instant message buddies while you are on the move via your mobile phone.
phling! also connects you to your PC at home so you can display or playback your files, also via your mobile phone.
This is Liquid Media, Online Oxygen*, and social networking all wrapped up into one modern media service. Communication power lies in the customer. Don’t underestimate this shift from mass channels to tribalware. This is where “frame of mind” marketing lives.
*Online Oxygen is a trademark of Trendwatching.com
Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
Blogging is big in the news
and is the buzz in journalism, marketing and PR. For very good reasons. It is
more powerful, and not as new as you might think. It isn't just simple text entries.
Self-publishing is as multimedia and as mobile as media can be.
Photo blog
and video blog via your mobile phone. For an example, see Foneblog. http://foneblog.ie.
Are
you encouraging your customers to create?
Orb
Networks says they take the "home" out of home networks. That's because
their software gives you access to your all your music, photos, TV, or any other
content you have at home from anywhere. With any Internet connected device, such
as mobile phone, PDA, notebook computer you now have a "personal media portal."
You'll never have to leave home without it.
The
future is here….re-defining "media". A virtual keyboard powered
only by light and motion. Yes, it's real. How modern
is that?
Re-imagine!
Never
fear - you can always find a cybercafe wherever you are. Cybercafes.com has 4208
(and growing) Internet cafes in 140 countries in their database. It helps the
800 million of us who are beginning to see online access as an absolute necessity.
http://www.cybercafes.com
Some hospitals in China are providing patients with another kind of oxygen - the
online kind. Patients can hook up their IVs while they connect to the web, proving
that for some, being online is the best medicine.
Speaking of Online
Oxygen….Marriott's Courtyard aggressively promotes their free high-speed
Internet access and not just for business uses. Ads encourage recreational uses
including music downloads at broadband speeds, and sympathizes with "those
who just can't relax unless they're wired."
The W Hotels offers a "Wired
Package" which includes iTunes® music downloads and a Wired Magazine
subscription. They also recently hosted an "iTunes Days" event.
Wired
or unwired - gotta have it!
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Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
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