W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
 Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
 The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible
mobile phone so you can MMS/SMS handwritten notes to other mobile
phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.
 Nokia’s “visual radio”
service adds an additional dimension to radio and promotions. Stations can send pictures, polls, lyrics or other content directly to listeners cell phones.
Listeners can send feedback on what they are listening to and to compete in contests. Stations can sell ringtones of songs, concert tickets, CDs, DVDs, - well, just imagine what. KISS FM in Finland is the first station to debut the service in March, with Virgin Radio, UK, coming
on in the Spring. Nokia stated
in a Finanical Times report that this could possibly disrupt advertising models in that stations might soon be paid based on
the number of songs they sell rather than on estimated listeners. Worth watching.
Mobile phones are the ultimate frame of mind modern media appliance. Innovate your marketing by looking closely at useful content, instant convenience
or even social opportunities you can offer your customers who carry this device everywhere.
 "Convergence"
recently got a kick in the pants when Samsung introduced the first mobile phone
with a hard drive. It's not much (1.5 GB), but in addition to serving as a portable
storage drive via a USB connection, the high-speed phone can handle 300 MP3 downloads,
1,000 photos or record 42 hours or video. There's also a "video out"
option to view video on a television, and listen in 3D sound. Need more sound
options for your music? You can broadcast your MP3s to any nearby FM radio and
enjoy full stereo.
 
And you thought
iPods were just for music. MP3 players have moved to multi-media. Photo and video
files are just as mobile as music.
 Blogging is big in the news
and is the buzz in journalism, marketing and PR. For very good reasons. It is
more powerful, and not as new as you might think. It isn't just simple text entries.
Self-publishing is as multimedia and as mobile as media can be.
Photo blog
and video blog via your mobile phone. For an example, see Foneblog. http://foneblog.ie.
Are
you encouraging your customers to create?
 You
must know about the worldwide 8-billion dollar (and growing) mobile phone ringtone
market. The United States currently only accounts for about $160 million of that.
But, thanks to Billboard,
we have a Top Ten chart for ringtones.
Did you know in Europe and Asia
you can buy them in vending machines? - just point your mobile phone to pay for
it.
Ringtones - and ringback tones are somewhat old news - the latest in
Japan are ring videos (with audio, of course). DoCoMo has trademarked Chaku-Motion
for their ring video service.
 One
of our mantras is "all media is multimedia." Here's an example of what
we mean. Zinio gives you a digital subscription to all your favorite magazines.
With the Zinio reader you can browse the magazine pages exactly as they are in
the print version. Except they also include animations, audio interviews, music,
movie clips and TV commercials. And, the Zinio reader downloads your magazines
automatically for you, just as they hit newsstands, so you can "read"
(or experience) them offline. They are keyword searchable and you can forward
an entire digital issue to a friend.
How might this impact your advertising,
editorial or publication?
www.zinio.com
 Orb
Networks says they take the "home" out of home networks. That's because
their software gives you access to your all your music, photos, TV, or any other
content you have at home from anywhere. With any Internet connected device, such
as mobile phone, PDA, notebook computer you now have a "personal media portal."
You'll never have to leave home without it.
W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
Esquire teamed up with E-Ink (of Amazon Kindle fame) to create the first ever e-paper magazine cover as a forward look into the future of print (no backward glances in this birthday suit).
The cover has been rumored for a while, and Hearst Corp. (Esquire’s parent) has been working with E-Ink for over two years to make it a reality.
The goal here is making advertising sing – well, at least bling.
Ford Motors defrayed much of the R&D cost, paying a nice premium to have its first-of-a-kind animated E-Ink ad placed on the inside cover. Esquire’s publishers believe this tiny animated billboard on every page is the future (and salvation) for print media advertising. It’s inevitable that as the technology sophisticates e-ink ads – and print content in general - will too. We happen to think the potential – and Esquire’s experiment - is pretty modernly cool.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
We’ll definitely see more of this from Hearst since they have a one-year exclusive from E-Ink – not to mention that Hearst Interactive Media also owns a stake in E-Ink (modern move there, Hearst!).
Once it stops blinging for us, we’ll be putting it into our modern media archives.
And to the 99,999 other lucky Oct. Esquire owners, file this one away. You never know, it might be worth something on eBay someday. If you must toss it, Esquire suggests how to recycle it.
To see what the cover looks like see this video.
To get inside the cover, see Popular Science article, Hacking the Esquire E-ink Cover.
Photo credit – Folio Magazine
Fox Broadcasting has
begun producing “mobisodes” of its hit show “24.”
These are one-minute in length episodes made specifically for
viewing on mobile phones –and with an entirely different cast who are “mobisode only.” They are available now in Europe and will coming to the U.S. any day now. MTV isn’t far behind, as it is in negotiations with Microsoft to bring music videos to mobile
phones. Nokia also just announced
it will use some of Microsoft’s digital music and email technology in its phones. And Warner will be producing special mobisodes of the teen soap opera, OC Insider.
And, of course companies are negotiating product placement agreements with “mobiproducers.”
Think mobile content, mobile experiences, mobile products, mobile customization. Mobile content is happening.
The Nokia HP digital pen is a way to add your signature touch (literally) to your mobile multimedia messages. The pen connects wirelessly via Bluetooth to your compatible
mobile phone so you can MMS/SMS handwritten notes to other mobile
phones. But, wait! It also acts as, yes - a pen - but with a twist; it records and stores what you write by taking thousands of digital “pictures” as you write. When you are back at your computer you can upload your notes or sketches.
Nokia’s “visual radio”
service adds an additional dimension to radio and promotions. Stations can send pictures, polls, lyrics or other content directly to listeners cell phones.
Listeners can send feedback on what they are listening to and to compete in contests. Stations can sell ringtones of songs, concert tickets, CDs, DVDs, - well, just imagine what. KISS FM in Finland is the first station to debut the service in March, with Virgin Radio, UK, coming
on in the Spring. Nokia stated
in a Finanical Times report that this could possibly disrupt advertising models in that stations might soon be paid based on
the number of songs they sell rather than on estimated listeners. Worth watching.
Mobile phones are the ultimate frame of mind modern media appliance. Innovate your marketing by looking closely at useful content, instant convenience
or even social opportunities you can offer your customers who carry this device everywhere.
"Convergence"
recently got a kick in the pants when Samsung introduced the first mobile phone
with a hard drive. It's not much (1.5 GB), but in addition to serving as a portable
storage drive via a USB connection, the high-speed phone can handle 300 MP3 downloads,
1,000 photos or record 42 hours or video. There's also a "video out"
option to view video on a television, and listen in 3D sound. Need more sound
options for your music? You can broadcast your MP3s to any nearby FM radio and
enjoy full stereo.
And you thought
iPods were just for music. MP3 players have moved to multi-media. Photo and video
files are just as mobile as music.
Blogging is big in the news
and is the buzz in journalism, marketing and PR. For very good reasons. It is
more powerful, and not as new as you might think. It isn't just simple text entries.
Self-publishing is as multimedia and as mobile as media can be.
Photo blog
and video blog via your mobile phone. For an example, see Foneblog. http://foneblog.ie.
Are
you encouraging your customers to create?
You
must know about the worldwide 8-billion dollar (and growing) mobile phone ringtone
market. The United States currently only accounts for about $160 million of that.
But, thanks to Billboard,
we have a Top Ten chart for ringtones.
Did you know in Europe and Asia
you can buy them in vending machines? - just point your mobile phone to pay for
it.
Ringtones - and ringback tones are somewhat old news - the latest in
Japan are ring videos (with audio, of course). DoCoMo has trademarked Chaku-Motion
for their ring video service.
One
of our mantras is "all media is multimedia." Here's an example of what
we mean. Zinio gives you a digital subscription to all your favorite magazines.
With the Zinio reader you can browse the magazine pages exactly as they are in
the print version. Except they also include animations, audio interviews, music,
movie clips and TV commercials. And, the Zinio reader downloads your magazines
automatically for you, just as they hit newsstands, so you can "read"
(or experience) them offline. They are keyword searchable and you can forward
an entire digital issue to a friend.
How might this impact your advertising,
editorial or publication?
www.zinio.com
Orb
Networks says they take the "home" out of home networks. That's because
their software gives you access to your all your music, photos, TV, or any other
content you have at home from anywhere. With any Internet connected device, such
as mobile phone, PDA, notebook computer you now have a "personal media portal."
You'll never have to leave home without it.
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W00t! I got one!! That 100,000-of-a-kind 75th anniversary October Esquire Magazine issue with the very modern e-ink cover. It’s blinking at me now - 2 ½ x 4 1/4 inches of pure modern media.
The cover and Ford’s ad are made up of microchips, batteries and microcapsules thinner than a human hair and covered with a flexible plastic. The microcapsules contain black and white pigments that, when charged, work together to create the images. The batteries should keep the cover blinging for at least three months, but the juice could last as long as six.
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