Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Cozi’s getting some big press these days.
Cozi is an oh-so-simple, but oh-so-happy-making family calendar done Web 2.0 style. It offers a family journal, lists, and reminder service and is a general keeper-and-organizer-of-family-details. Its user interface is a thing of pure beauty – and its ability to sync automatically with your calendar at work is simply brilliant. But, being able to call or text message to get my shopping list sent to my mobile phone – that’s music to our modern media ears!
Newspaper publisher, Gannett is feeling warm and cozi too. After launching a strategic partnership with Cozi in April to offer locally co-branded Cozies on three of its newspaper sites, Gannett has just announced a full-on investment as a minority stakeholder in Cozi.
Speculation is that Gannett will go modern by integrating Cozi into their newspapers’ Calendar listings. Since they also have a seat on the Cozi board in the deal, we’ll be seeing the Gannett Cozi modernness being promoted across Gannett’s print and online newspaper sites. Well, like this:
Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media. And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.
PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.
Actually, I like it. It’s total modern media. It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand. But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.
 Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go. Of course there are the necessary polls, contest entry and feedback. But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.
A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file. Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!
PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities. PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio.
Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.
Good call!
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
 The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
 Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
 And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
Another nod to “my media,” General Motors puts an “iPod” jack into the consoles of their 2006 vehicles. Drivers can control the iPod through steering wheel controls and the track information is displayed on the vehicle’s sound system. BMW and Lexus have adapters in the glove compartment, but GM was the first to announce integration into the console. Considering the wildly popular iPod mini debuted in January 2004, this is a modern media miracle of swift adoption and integration.
Coming soon, mobile Wi-Fi so we can also download on the go!
 Speaking of social networks, “tribalware” is a new software category. And in the multimedia tribalware category is phling! Never be out of IM reach with phling! Send your camera photos, text – oh, and voice – to your instant message buddies while you are on the move via your mobile phone.
phling! also connects you to your PC at home so you can display or playback your files, also via your mobile phone.
This is Liquid Media, Online Oxygen*, and social networking all wrapped up into one modern media service. Communication power lies in the customer. Don’t underestimate this shift from mass channels to tribalware. This is where “frame of mind” marketing lives.
*Online Oxygen is a trademark of Trendwatching.com
 Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
This post first appeared on our site in April of 2005 and has been moved here within our current site
 The first podcast debuted mid-2004
and we already have the first industry show and conference. Podcast and Portable Media Expo will be held in November, 2005, in Ontario, California, USA.
Major broadcast media outlets
jumped on podcasting faster
than any new channel to date – even faster than blogs. CNN, BBC, National Public Radio,
and a host of talk radio shows are available as podcasts. The craze began as a broadcast channel for amateurs, but it is really all about “convenience listening” and niche programming.
If you are not familiar with podcasting (where have you been), it is an MP3 recording coupled with
RSS (really simple syndication). MP3 is the standard file format for digital audio/music players and RSS is method of subscribing
to content so that it is downloaded automatically (at your defined schedule) when it becomes available. Podcasting is anywhere, on-demand listening. The MP3/iPod is the convenience-listening appliance.
Public relations people, are you listening?
 Scion’s concept car, t2B, is modern
media on wheels. The Scion’s
hallmark of personalization has been coupled with socialization.
Features like the “suicide” door on the driver’s side and single sliding door on the passenger side open the interior
completely to the outside. The “ticker tape” dashboard,sound system, MP3 docking station, and the projector in the roofturns it into a mobile entertainment system. Scion says it let’s
the owner “decide how
to use the car.”
Refreshing, and a peek into modern media integrated into our lifestyle.
There is so much happening in the mobile phone
space that we’ve devoted these next ModoHood tour entries to just a few of the latest and greatest in mobile phone applications.
Content on the move is “liquid media” – content when we want it and where we want it - and the mobile phone is its appliance. It is just one medium, but an increasingly ubiquitous one that delivers the spirit of the vital “frame of mind” that good communications demand in modern media interaction.
Never underestimate the creativity that is driving this market – nor the size of the opportunities. The international scene is exploding with novel
uses for mobile phones and it’s all coming to a mobile phone near you. While the use and the technologies are still emerging in the U.S., the rest of the world has embraced mobile communications without restraint.
Take notice. We hope you are considering looking at this area for your communications, content, marketing, products and services. The implications are exciting for the new communications standard and the opportunities abound.
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Cozi’s getting some big press these days.
Cozi is an oh-so-simple, but oh-so-happy-making family calendar done Web 2.0 style. It offers a family journal, lists, and reminder service and is a general keeper-and-organizer-of-family-details. Its user interface is a thing of pure beauty – and its ability to sync automatically with your calendar at work is simply brilliant. But, being able to call or text message to get my shopping list sent to my mobile phone – that’s music to our modern media ears!
Newspaper publisher, Gannett is feeling warm and cozi too. After launching a strategic partnership with Cozi in April to offer locally co-branded Cozies on three of its newspaper sites, Gannett has just announced a full-on investment as a minority stakeholder in Cozi.
Speculation is that Gannett will go modern by integrating Cozi into their newspapers’ Calendar listings. Since they also have a seat on the Cozi board in the deal, we’ll be seeing the Gannett Cozi modernness being promoted across Gannett’s print and online newspaper sites. Well, like this:
Those aren’t call letters, it’s yet another take on moving radio from broadcast to a modern media. And with more than a billion java-enabled handsets sold last year, I’d say it’s a pretty smart move.
PM1 SMS, a service aimed at radio stations, turns handsets into marketing ma-chines.
Actually, I like it. It’s total modern media. It gives listeners new kinds of access to their music and moves advertising just a touch closer to where more of it should be - on-demand. But, more importantly, the revenue and purchasing models signal the move toward true mobile commerce and that advertising models are thinking modern while gaining mainstream traction.
Listeners text a five-digit code to the radio station which triggers a plethora of expected choices - everything from artist information, wallpaper and alerts to downloading the ringtone, buying music on iTunes or grabbing concert tickets on the go. Of course there are the necessary polls, contest entry and feedback. But, listeners can also request certain radio content on-demand and use “text tags” to get advertiser information and special promotions (that would be Frame of Mind marketing) – and of course buy non-music products, all with their everywhere-I-go handset.
A key and unique feature is listeners set up an M-Wallet account with the radio station and purchases are charged against the credit card on file. Currently, almost all purchasing done via mobile phone (for U.S. audiences at least) is through mobile service provider. Let true m-commerce begin!
PM1 SMS differs from Nokia’s Visual Radio in that Visual Radio is primarily a “push” model which then allows some limited user response opportunities. PM1 SMS is listener-initiated, two-way, get-it-when—where-I-want-it radio.
Virgin Radio launch an SMS response service last year – so we’re not too surprised that Virgin Mobile is just one major customer signing on with PM1 SMS.
Good call!
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
Another nod to “my media,” General Motors puts an “iPod” jack into the consoles of their 2006 vehicles. Drivers can control the iPod through steering wheel controls and the track information is displayed on the vehicle’s sound system. BMW and Lexus have adapters in the glove compartment, but GM was the first to announce integration into the console. Considering the wildly popular iPod mini debuted in January 2004, this is a modern media miracle of swift adoption and integration.
Coming soon, mobile Wi-Fi so we can also download on the go!
Speaking of social networks, “tribalware” is a new software category. And in the multimedia tribalware category is phling! Never be out of IM reach with phling! Send your camera photos, text – oh, and voice – to your instant message buddies while you are on the move via your mobile phone.
phling! also connects you to your PC at home so you can display or playback your files, also via your mobile phone.
This is Liquid Media, Online Oxygen*, and social networking all wrapped up into one modern media service. Communication power lies in the customer. Don’t underestimate this shift from mass channels to tribalware. This is where “frame of mind” marketing lives.
*Online Oxygen is a trademark of Trendwatching.com
Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
This post first appeared on our site in April of 2005 and has been moved here within our current site
The first podcast debuted mid-2004
and we already have the first industry show and conference. Podcast and Portable Media Expo will be held in November, 2005, in Ontario, California, USA.
Major broadcast media outlets
jumped on podcasting faster
than any new channel to date – even faster than blogs. CNN, BBC, National Public Radio,
and a host of talk radio shows are available as podcasts. The craze began as a broadcast channel for amateurs, but it is really all about “convenience listening” and niche programming.
If you are not familiar with podcasting (where have you been), it is an MP3 recording coupled with
RSS (really simple syndication). MP3 is the standard file format for digital audio/music players and RSS is method of subscribing
to content so that it is downloaded automatically (at your defined schedule) when it becomes available. Podcasting is anywhere, on-demand listening. The MP3/iPod is the convenience-listening appliance.
Public relations people, are you listening?
Scion’s concept car, t2B, is modern
media on wheels. The Scion’s
hallmark of personalization has been coupled with socialization.
Features like the “suicide” door on the driver’s side and single sliding door on the passenger side open the interior
completely to the outside. The “ticker tape” dashboard,sound system, MP3 docking station, and the projector in the roofturns it into a mobile entertainment system. Scion says it let’s
the owner “decide how
to use the car.”
Refreshing, and a peek into modern media integrated into our lifestyle.
There is so much happening in the mobile phone
space that we’ve devoted these next ModoHood tour entries to just a few of the latest and greatest in mobile phone applications.
Content on the move is “liquid media” – content when we want it and where we want it - and the mobile phone is its appliance. It is just one medium, but an increasingly ubiquitous one that delivers the spirit of the vital “frame of mind” that good communications demand in modern media interaction.
Never underestimate the creativity that is driving this market – nor the size of the opportunities. The international scene is exploding with novel
uses for mobile phones and it’s all coming to a mobile phone near you. While the use and the technologies are still emerging in the U.S., the rest of the world has embraced mobile communications without restraint.
Take notice. We hope you are considering looking at this area for your communications, content, marketing, products and services. The implications are exciting for the new communications standard and the opportunities abound.
-->
|
|
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
Recent Comments