MTV has clearly elevated the concept of socializing while watching television to an artfully modern parlor game. It’s called Backchannel.
Here’s the nutshell. Micro-blog funny or snarky comments in real time with others online while watching The Hills on MTV (you probably already do that). To play, log into a specialized MTV Backchannel game “chat room” while you are tuned into the tv show. Viewers make comments (called tags) about what is happening in the show to the 100 other people or so in that room. Other people click on the comments floating around that they like - a la an arcade game. Players get points as both a clicker and tagger with the goal of becoming a Backchannel superstar. It is all timed and limited pretty ingeniously so the tagging and clicking isn’t overwhelming. It’s way more compelling than it might sound, trust me.
The commenting goes on right through the commercials – yes, I hear the ad-people gears turning on the potential advertising metrics on that one…. Advertisers, are you ready to hear what people think of you?
Social media concepts personified. MTV connects the audience to each other (one of our well-worn mantras here), and makes their TV shows interactive, more fun and socially powered. But just think about the insight MTV is gathering from the audience on the content of the show – not to mention a new value they can offer their advertisers.
MTV has mashed up TV with Twitter with gaming with social networking – they’ve done equally interesting things with virtual worlds, but that's another story.
I tell you. MTV are ones to follow (even if their programming may not always be).
Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end:
"Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
 The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
 Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
 And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
 Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
 Scion’s concept car, t2B, is modern
media on wheels. The Scion’s
hallmark of personalization has been coupled with socialization.
Features like the “suicide” door on the driver’s side and single sliding door on the passenger side open the interior
completely to the outside. The “ticker tape” dashboard,sound system, MP3 docking station, and the projector in the roofturns it into a mobile entertainment system. Scion says it let’s
the owner “decide how
to use the car.”
Refreshing, and a peek into modern media integrated into our lifestyle.
MTV has clearly elevated the concept of socializing while watching television to an artfully modern parlor game. It’s called Backchannel.
Here’s the nutshell. Micro-blog funny or snarky comments in real time with others online while watching The Hills on MTV (you probably already do that). To play, log into a specialized MTV Backchannel game “chat room” while you are tuned into the tv show. Viewers make comments (called tags) about what is happening in the show to the 100 other people or so in that room. Other people click on the comments floating around that they like - a la an arcade game. Players get points as both a clicker and tagger with the goal of becoming a Backchannel superstar. It is all timed and limited pretty ingeniously so the tagging and clicking isn’t overwhelming. It’s way more compelling than it might sound, trust me.
The commenting goes on right through the commercials – yes, I hear the ad-people gears turning on the potential advertising metrics on that one…. Advertisers, are you ready to hear what people think of you?
Social media concepts personified. MTV connects the audience to each other (one of our well-worn mantras here), and makes their TV shows interactive, more fun and socially powered. But just think about the insight MTV is gathering from the audience on the content of the show – not to mention a new value they can offer their advertisers.
MTV has mashed up TV with Twitter with gaming with social networking – they’ve done equally interesting things with virtual worlds, but that's another story.
I tell you. MTV are ones to follow (even if their programming may not always be).
Wine tasting together on Twitter – that’s Twitter Taste Live!
Okay, first you need to know about Twitter if you don’t already. In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation. That’s it. Simple and modernly powerful.
Yeah, well, you gotta use it to really get it…but once you do….
Bin Ends Wine is using Twitter to hold wine tastings. A brilliantly modern marketing technique, if you must know. Here is how it works.
You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting. Wine arrives. You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream.
For you it is wine, laptop and tweets. But here’s a peek into last week’s event from the Bin Ends Wines end: "Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.
My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"
We’re not surprised Bin Ends is up-to-the-modern-moment. They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.
Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.
Okay. We totally believe everything is media, but this one just Tickled Our Fancy:
a digital skin tattoo that acts as an interface for your mobile phone. While it is at, it also monitors your blood sugar levels and communicates with any ordinary Bluetooth device you happen to be near – and ooooh - it’s powered by a “blood fuel cell” - the oxygen and glucose in your body.
Among many amazing entries in the Green Design contest, this digital tattoo interface is noteworthy and oh so modern media-ish.
It operates with a Bluetooth implant below the skin that activates a matrix of pixels tattooed on the skin – for mundane things like calling or texting. When activated the “ink” lights up on the skin displaying the mobile phone’s digital display – and it goes away when not in use. The implant is a “touch screen” device, so pressing on the skin “display” commands the device. The ink is actually a matrix of microscopic spheres each filled with a material that changes from clear to black when a field in the matrix is turned on.
Your in-bod Bluetooth device communicates, as usual with the ordinary wireless world or any other sci-fi inspired implanted device.
We love this description of the project (especially the pizza part). "It is always present, always on, but out of sight and non-obtrusive. It also continually monitors for many blood disorders, alerting the person of a health problem: A human version of the check engine light. Product styling is the latest and coolest downloaded display interface showing on any tattoo on the block. This product is waterproof and it is powered by pizza."
Fashion is always a reflection of what is happening in society, and “technofashion” is very modern media. Fashion is keeping our modern media tools at hand, helping us incorporate it into our personal expression and self-extension. Yesterday it was our car or house – today it is our modern media.
The iShirt integrates the iPod Shuffle right into the shirt via a magnetic clasp. This quintessential Podcast accessory keeps your ipod firmly attached even during vigorous activity. PodBrix, the maker, also offers limited edition iPod-related merchandise.
Although we’ve featured phones and cases that are jewel-studded to fur trimmed, this waterproof iPod case by Otterbox takes iPod where it couldn’t go before - swimming, kayaking, or jet skiing. They’re serious about enabling “what I want, when I want it” media.
And, Motorola is at it again, this time with Oakley, creating Bluetooth sunglasses, riding a fashion trend in “connected” clothing. The joint venture provides communications “anywhere and everywhere consumers want to be.” Watch for more fashion that is reflecting, incorporating and enabling modern media. More importantly, how can your product keep customers connected
Remember when you were asking yourself
“who wants a camera in a phone?” Mobit is connecting the real world with the digital
world via the mobile phone camera. They’re teaming their
visual search technology with instant gratification (and media
and marketers).
A picture can launch a thousand possibilities. Take a picture
of an ad – get the nearest location to purchase. Click a quick photo of a movie poster,
buy tickets or download a ringtone. Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.)
And, of course Mobit supplies
response metrics.
Elle, Vibe, Jane magazines are
using Mobit to offer promotions to advertisers, and a host of them are signing up –
Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.
We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?
Scion’s concept car, t2B, is modern
media on wheels. The Scion’s
hallmark of personalization has been coupled with socialization.
Features like the “suicide” door on the driver’s side and single sliding door on the passenger side open the interior
completely to the outside. The “ticker tape” dashboard,sound system, MP3 docking station, and the projector in the roofturns it into a mobile entertainment system. Scion says it let’s
the owner “decide how
to use the car.”
Refreshing, and a peek into modern media integrated into our lifestyle.
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Here’s the nutshell. Micro-blog funny or snarky comments in real time with others online while watching The Hills on MTV (you probably already do that). To play, log into a specialized MTV Backchannel game “chat room” while you are tuned into the tv show. Viewers make comments (called tags) about what is happening in the show to the 100 other people or so in that room. Other people click on the comments floating around that they like - a la an arcade game. Players get points as both a clicker and tagger with the goal of becoming a Backchannel superstar. It is all timed and limited pretty ingeniously so the tagging and clicking isn’t overwhelming. It’s way more compelling than it might sound, trust me. 
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