Mobile Marketing. "Mob" It.

Remember when you were asking yourself “who wants a camera in a phone?” Mobit is connecting the real world with the digital world via the mobile phone camera. They’re teaming their visual search technology with instant gratification (and media and marketers).

A picture can launch a thousand possibilities. Take a picture of an ad – get the nearest location to purchase. Click a quick photo of a movie poster, buy tickets or download a ringtone.  Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.) And, of course Mobit supplies response metrics.  
                                          

Elle, Vibe, Jane magazines are using Mobit to offer promotions to advertisers, and a host of them are signing up – Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.

We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?

The Swiss Post's Citizen Stamps

SwissCom Mobile, the Swiss Post, and the Swiss Communication Museum have launched the “Swiss Mobile – A Country on the Go” (Swiss mobil -Ein Land unterwegs) initiative. Swiss postal stamps will be produced featuring photos captured  by camera phones. Swiss citizens submit their photographs and they are displayed on the Swiss Post site. Site visitors vote via SMS on their favorite photos and the top four will be made into stamps. And, they get the chance to win two nights at a five-star hotel - wellness package included.

Mobile Marketing. "Mob" It.

Remember when you were asking yourself “who wants a camera in a phone?” Mobit is connecting the real world with the digital world via the mobile phone camera. They’re teaming their visual search technology with instant gratification (and media and marketers).

A picture can launch a thousand possibilities. Take a picture of an ad – get the nearest location to purchase. Click a quick photo of a movie poster, buy tickets or download a ringtone.  Shoot a smile and respond to a poll. Snap a shot of a label and get product information. Immediate reponse on your mobile phone. Anything becomes “animated” without any modifications to it (no bar codes, tags etc.) And, of course Mobit supplies response metrics.  
                                          

Elle, Vibe, Jane magazines are using Mobit to offer promotions to advertisers, and a host of them are signing up – Saturn, Target, Absolut Vodka, DKNY, Old Spice, VW, Ford – and on and on.

We like where this is going (with caution) – customer pull – “what I want, when I want it.” What can you animate?

The Swiss Post's Citizen Stamps

SwissCom Mobile, the Swiss Post, and the Swiss Communication Museum have launched the “Swiss Mobile – A Country on the Go” (Swiss mobil -Ein Land unterwegs) initiative. Swiss postal stamps will be produced featuring photos captured  by camera phones. Swiss citizens submit their photographs and they are displayed on the Swiss Post site. Site visitors vote via SMS on their favorite photos and the top four will be made into stamps. And, they get the chance to win two nights at a five-star hotel - wellness package included.