Wine, Twitter and Thou

Wine tasting together on Twitter – that’s Twitter Taste Live!

Okay, first you need to know about Twitter if you don’t already.  In a blurb, it is a social network site that gives you 140 characters to answer the question: “What are you doing?” You can “follow” other people and get their updates. People have micro conversations. Anyone can tune in to the conversation.  That’s it.  Simple and modernly powerful. 

Yeah, well, you gotta use it to really get it…but once you do….

Bin Ends Wine is using Twitter to hold wine tastings.  A brilliantly modern marketing technique, if you must know.  Here is how it works.

You sign up for Twitter, you “follow” Bin Ends Wine (search for: “binendswine” on Twitter), and you order the wines from Bin Ends Wine that will be tasted and discussed the night of the tasting.  Wine arrives.  You grab a bottle and a laptop (a wine glass might be good too) and Twitter away as you join in on the conversation with international wine experts on the live stream. 

For you it is wine, laptop and tweets.  But here’s a peek into last week’s event from the Bin Ends Wines end:

"Twitter Taste LIVE took over the “Twitterverse” once again last night to taste the wines of Hugel et Fils along with Etienne Hugel “tweeting” from his home in Alsace and countless bloggers around the world.

My head is pounding and my eye’s are adjusting from staring at three PC screens, holding a skype call to Alsace, IM’ing with our web guy, holding an in-store tasting, streaming live and of course tweeting all at the same time, but I can say that the event last night was amazing!"

We’re not surprised Bin Ends is up-to-the-modern-moment.  They’ve been going “wine 2.0” all over the Internet with their blogging and podcasting and video-ing and Flickring and Del.icio.using since 2004.

Check out Bin Ends Wine’s blog and winecast, join in on Twitter Taste Live and get some tweet ideas of your own.