Sign me up!!
Advertising really gets a bad rap in today’s “social” mediasphere. Fact is, we consumers need it, and we want it – especially those ads from our very own in-town local merchants who generally offer us unique products or better yet, a shopping experience that is person-person social while keeping us close to home and eco-friendly.
Problem is those ads are generally dead trees in our mailbox or on our doorstep – and we wind up sending it back into the recycling loop, which inevitably increases our carbon footprint anyway which doesn’t help the planet….
Pubeco has a model I’m totally up for. Members of the Pubeco service can get all their full-color, personality-included local ads and promotional flyers online – plus they can manage personalized RSS feeds for their local businesses, selecting and searching by categories of interest.
Social networking features allow customers to add merchants as favorites or trusted connections, which serve to build the merchants’ business relationships as well as their “socially networked” reputation within the community. Pubeco has a Facebook page as well.
Pubeco users put a sticker on their mailbox that refuses advertising: “ No advertising, I look on the Internet. I protect my planet.”
But there’s more! Members earn points for visiting the site and the points are converted into grants to eco-friendly causes.
Pubeco is a project launched last February throughout France by Sustainable Development Multimedia. Their mission: “More promotions, less pollution.” We say: Modern media well executed and very “socially” responsible.
Now, anyone know of such a service in the U.S.?
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