This post first appeared on our site in April of 2005 and has been moved here within our current site
The first podcast debuted mid-2004
and we already have the first industry show and conference. Podcast and Portable Media Expo will be held in November, 2005, in Ontario, California, USA.
Major broadcast media outlets jumped on podcasting faster than any new channel to date – even faster than blogs. CNN, BBC, National Public Radio, and a host of talk radio shows are available as podcasts. The craze began as a broadcast channel for amateurs, but it is really all about “convenience listening” and niche programming.
If you are not familiar with podcasting (where have you been), it is an MP3 recording coupled with RSS (really simple syndication). MP3 is the standard file format for digital audio/music players and RSS is method of subscribing to content so that it is downloaded automatically (at your defined schedule) when it becomes available. Podcasting is anywhere, on-demand listening. The MP3/iPod is the convenience-listening appliance.
Public relations people, are you listening?
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