SMS Advertising Response

Well, here’s one idea. The UK’s largest media companies,namely Virgin Radio, Channel 4 and Capital FM, are now offering SMS response to their standard radio or television ads. Listeners and viewers are encouraged to SMS a shortcode in response to ads to receive free product,special pricing or an exclusive offering. The bigger news is that this is a formalized sign that mainstream media is embracing mobile’s ability to turn static into interactive. Now, watch WAP content explode as advertisers accept SMS as a response mechanism and use WAP sites to offer compelling content in exchange for starting or expanding that all important relationship with a customer.Levi’s is among the first to launch a WAP site as an integral part of their latest 501 jeans campaign.