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RFID as Modern Media

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This just in from the "Look Sideways" department: Wal-Mart may be using RFID to track inventory, but you can use it at your next convention or mixer to find the perfect person to talk to. RFID (radio frequency identification) is being used as "smart nametags" to help people find others with common interests. And it's also being used by doctors to access critical medical information from patients via RFID tags embedded in their skin. Be on the lookout for RFID in marketing, medicine, and other "sideways" applications.

March 27, 2006 in Modern Media, Modern Mediasphere, RFID |

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