One
of our mantras is "all media is multimedia." Here's an example of what
we mean. Zinio gives you a digital subscription to all your favorite magazines.
With the Zinio reader you can browse the magazine pages exactly as they are in
the print version. Except they also include animations, audio interviews, music,
movie clips and TV commercials. And, the Zinio reader downloads your magazines
automatically for you, just as they hit newsstands, so you can "read"
(or experience) them offline. They are keyword searchable and you can forward
an entire digital issue to a friend.
How might this impact your advertising, editorial or publication?
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